When selling a property, the process can be complicated and overwhelming. Working with a professional seller’s representative can help make it easier. However, to get the most out of your collaboration, it’s essential to discuss certain topics with them. Here are some essential topics to discuss with your seller’s representative.


In this post, we will discuss six essential topics you need to discuss with your seller’s representative.


Selling Strategy 

The first topic that needs to be discussed is your agent’s selling strategy. This discussion should focus on advertising and promotional activities, such as listing your property on the MLS platform, marketing campaigns, holding open houses, advertising on social media platforms, and posting information on their website.


Competitive Market Analysis (CMA) 

The second topic you need to discuss is the CMA. This tool allows agents to determine the current market value of your property compared to other similar properties in your area. A CMA report analyses recent sales of similar properties’ current and expired listings.



The third topic to discuss with your seller’s representative is any repairs or upgrades that must be done to your property before placing it on the market. These updates can include minor repairs, cleaning, repainting, staging, etc. A great seller’s agent will have a list of trusted contractors or stagers they can recommend.


Legal Obligations 

Fourth on our list of essential topics is legal obligations. Your agent should explain any specific legal requirements concerning the sale of your property. They should also guide you about the appropriate disclosures you need to make and the timeline for making them.


Showings and Open Houses 

Your agent should also guide you on preparing for showings and home viewings. They should also inform you of any open houses they plan to hold, their duration, and how they will handle any offers presented during the open house.


Communication Plan 

Finally, the sixth topic you must discuss with your seller’s representative is the communication method and plan. Agree on the frequency of communication and the contact methods. Decide if in-person meetings are possible or if email and phone are preferred options.


Selling a property is a significant life event. Therefore, working with a professional seller’s agent is essential to handle the complexities and ease the process. During your collaboration, open communication is vital for a successful outcome. The six topics discussed above give you better control over the selling process and ensure you and your agent are on the same page. Discussing these topics ensures you get the most out of your collaboration with your agent and have a seamless selling process.


Peter Cunha is a broker/salesperson at Real Broker LLC. He has been in the real estate industry for over 10 years, specializing in commercial and residential real estate. He enjoys helping people find their new home whether they are first time homebuyers or savvy investors.

He is one of the biggest and brightest realtors in Middlesex, Monmouth and Ocean County.

Currently living in Lincroft NJ, Peter enjoys spending time with his wife and daughter (Amber and Keira), three dogs (named Twizzler, Batman and Peanut), playing chess; listening to music; watching movies; traveling; enjoying nature walks on beaches or through local parks.


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